Flair Fashion Ltd
Flair is a fully managed e-commerce platform aiming to empower graduate and emerging designers who are starting out their own brands. Flair allows designers more time to focus on their brand while we manage all aspects of running an e-commerce; including sales, marketing, delivery, quality assurance, customer service and future plans including manufacturing.
Our marketplace has a strong emphasis on storytelling, using technology such as augmented reality, to bring our designers’ concepts, missions and collections to life. This forms a connection with customers and helps the brand grow. Flair’s aim is to develop and form partnerships, and bring innovation and technology to our emerging designers to enrich the experience.
To expand our plans of further helping our designers who are starting out and need more support, our second phase will be to create an ecosystem of connecting designers with third party services in the supply chain. This will help them bring their ideas to life, manufacture and deliver high quality products to consumers and grow their brands.
Working with a Future Fashion Factory project, our core strength lies in the Flair platform itself becoming the “bed” for new innovation where FFF partners (both in manufacturing and technology) can pilot and work with emerging and young designers. Our biggest strength is also the team itself – with a what we’ve all brought together to create an exciting platform that challenges the norm and disrupts the industry.
- Listing ID: 1812
- Contact: Mouhannad Al-Sayegh
- What are your aspirations and plans for the future?: Our biggest aspiration stems from identifying the problem that when fashion students graduate, there is currently limited help in starting their own brand and connect with customers. Likewise, customers have no easy route to accessing young designers and fashion graduates. As a team all coming from a university background (staff and graduates) in fashion, this is why we created Flair - we want to be THE platform and marketplace for emerging designers. Our future plan is to continuously give our designers access to new services and solutions, creating an ecosystem of third party services in the supply chain for them to utilise. Expand the marketplace to other regions in the world, helping designers with the legality, taxations, delivery and customer service. By building Flair we want to challenge the status quo of the more established marketplaces for luxury and traditional brands, and create space for new designers and all the innovation they bring to the fashion industry.
- What types of projects are you interested in working on through Future Fashion Factory?: We’re very interested in three key areas working with FFF: innovation within the consumer experience – developing and partnering with tech providers to use technology to further enrich the online shopping experience, e.g. via Augmented Reality, Virtual Try-On and haptic technology to feel material virtually, etc.; connect with FFF partners in manufacturing to help our designers with the making process and enable them to achieve high quality manufacturing and grow their brands; connect with the FFF student and alumni network to invite new designers to Flair’s platform and help grow the marketplace and subsequently further expand our services to emerging designers.
