Wools of New Zealand
We’re 100% owned by the farming families who grow our wool so we care about passing on our world to the next generation in as good, if not better, condition than it is now. By being accountable, traceable and sustainable at all times, we aim to lead the world in growing the highest quality wool in the most environmentally sensitive way.
Our specialty is strong wool for beds, upholstery and carpets. We have our own independently audited integrity programme covering animal welfare, land management and social welfare. As well as being a part of the Responsible Wool Standard, we are the world’s first and only farms accredited to provide EU Ecolabel greasy wool right from the farm and to promote our wool under the famous Wools of New Zealand trademark which can be applied to products made from our wool.
- Listing ID: 434
- Contact: Steven Parsons
- What are your aspirations and plans for the future?: We are here to change the game. We want to enhance the connection between the end consumer and our farmers so that we can innovate the way wool is prepared and delivered to the market in order to create the ultimate experience for people who take our fibre into their homes and offices.
- What types of projects are you interested in working on through Future Fashion Factory?: We really love transparency. Better understanding trends and a smoother chain of custody through smart use of data and industry collaboration is the future. We want to be the disrupter not the disrupted. We are strongly focused on the circular economy and want our fibre to be valued for its attributes many times over.
