Rakha is a London based contemporary womenswear brand. The brand is mainly focused on re-defining classic pieces in a sustainable way. More importantly, the brand has a lifecycle thinking approach. Therefore, products are made from circular materials and components.

As the founder of Rakha I am mainly interested in and fascinated by the idea of optimisation and innovation in the fashion value chain. Thus, the brand is very much focused on creating a strong infrastructure to design and develop circular products in order to enable a circular approach in consumption and disposal or recycling phases.

• Listing ID: 1150
• Contact: Gozde Taskin
• What are your aspirations and plans for the future?: Rakha’s goal is to become a high street brand operating alongside other premium brands, proving that there can be a better and a more guilt-free option for 21st-century customers. Furthermore, Rakha is looking at the implementation of viable, desirable and adaptable circular economy business model innovations. This is to ensure that the products can be kept in use for as long as possible before they can be fed back into the system either as technical or biological nutrition.
• What types of projects are you interested in working on through Future Fashion Factory?: Rakha will look into circular economy business model innovations. The R&D project will include a systems approach for the implementation of the models into Rakha’s current business model. This will be done through the categorisation of models based on product segmentation by taking into account the viability of each model for each product segment.

Contact details

London ***** https://rakha.co.uk/