Digital Storytelling – How Brands are using Technology to Innovate

The emergence of digital has provided brands with a huge array of new tools and channels with which to communicate with the consumer.  Using advanced tools such as mixed reality, artificial intelligence, big data, blockchain, drones and holography, brands are reinventing customer relationships and transforming the way in which brands talk to customers, whether it using online channels or in physical stores, or indeed on the catwalk.

Jonathan Chippindale is Chief Executive of Holition. Formed as a venture start-up over a decade ago, Holition has been at the forefront of helping brands understand the opportunities across a wide variety of these technologies. Holition lives as a vibrant community of experts that engage in the open exchange of knowledge, constantly exploring nascent technology to create new narratives of digital experience. It speaks the language of mathematicians, scientists, strategists, makers, anthropologists and artists which allows it to create user-centric solutions that sit outside of the outputs delivered by traditional creative agencies, software development companies or trend consultancies.

Holition’s carefully curated network and open minded approach allows us to function as a think-tank, designing empathic technologies that celebrate and enhance the very notion of being human.

This free event will be followed by tea and coffee and networking. The presentation and questions will last approximately 1 hour.

Email Laura Hartley at l.j.hartley@leeds.ac.uk if you would like to attend.

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