Whiteford Felt & Fillings

The company’s main business is producing wadding material for bedding, upholstery and quilting, but this project focuses on diversification and the development of a new market opportunity that has been identified in high value outerwear.

It will use data analytics to assess this opportunity and take a data-driven design approach to the development and launch of a new high value garment in the target market. 

Padded jacket on a mannequin in a department store, with a screen nearby featuring a 'Sale' sign. In the foreground white lines connected by dots reach across the image.
Image: Shutterstock

We’re extremely optimistic that this project will not only help us grow the business, but also take us into a new area of the textile industry where we have never operated before.

J David Edge, Director