Brarista’s AI-driven bra-fitting tool will enable every consumer to find the right fit using their phone’s camera. In collaboration with behavioural psychologists, this project will test and improve user interaction and experience by understanding how to ensure consumer confidence in a virtual bra fitting service. 

Brarista founder Bella Ngo sits against a rack of lingerie and shapewear
Image: Brarista

We are extremely excited to be working with such reputable individuals, and for the opportunity to include this research in the evolution of our product. The outcome of this project will enable us to bring to market a product which will disrupt an industry and positively impact the health of bra-wearers everywhere.

Bella Ngo, Co-Founder and CEO