Digital communication has become more crucial than ever to the fashion industry, as designers and manufacturers collaborate remotely, and consumers further embrace online retail.
Based on a market-leading garment simulation tool used by major movie studios this project is validating a new cloud-hosted, virtual 3D garment visualisation service, where consumers and designers can engage with different looks and styles on a webpage as part of a AR/VR/MR experience. The new platform aims to reduce product lead times, waste from sampling and customer return rates.