This Yorkshire-based designer-led fashion brand will develop new digital marketing techniques to support its continued growth in national and international markets.
Harnessing recent developments in the 3D representation of virtual fashion products, together with augmented reality (AR) and a variety of new technologies, Nomad will create a suite of new online tools that will help independent designers and manufacturers compete in a demanding retail environment, driving sales with a unique approach to telling the company’s story.
To almost quote Dickens, these are the worst of times for our industry, but we need to learn and move forward. Working with the Fashion Forward team at the University of Huddersfield at this time gives hope and a chance to roll the programme out for independent brands.
Rita Britton, Founder