Cotton is a staple of the global fashion industry, grown and produced in a chemically intensive way that requires large volumes of water and significant land usage.

Materra’s innovative approach to sustainable cotton farming radically decreases these environmental stresses, reducing water usage by up to 80%, while increasing yield and fibre quality.

This project will design and manufacture new harvesting and fibre processing approaches, evaluate Materra fibre and fibre and yarn properties against conventional cotton fibre, and produce prototype garments using this new form of sustainably farmed cotton in 2021. 

Cotton growing on a plant
Image: Materra

Good cotton doesn’t have to cost the earth!

Edward Hill, Chief Science Officer