It is generally accepted that it takes eight cow hides to manufacture a single car seat. When the vehicle is no longer in use and finds itself in the scrap yard, the seats are discarded and go to waste. Cow hides are often discarded before they even make it onto a seat, for errors in details such as stitching. What would happen if a new player were to be introduced in the value chain, so that the maximum value of these cow hides could be captured?
HSSMI’s project, in partnership with Miretur Ltd, a luxury fashion house, and other partners will seek to answer this question by investigating how leather from automotive seats could be reused in the fashion industry to create boutique products.