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Visual Media Conference 2020

8 September @ 9:30 am - 4:00 pm

This event has been postponed from 7 April to 8 September.

VMC is a free one-day event that provides a vivid insight into the effectiveness of digital technology in marketing and communication, from the brand to the consumer.

This year the theme is “Fake It or Make It”, addressing the falseness of news, abuse of data, Google stats, fake followers, greenwash and importantly the obverse – trustworthiness and authenticity.

With speakers on branding from Coca-Cola to the North Pole, Two Sides on the nonsense and truth about environmental data, HP with cutting edge technology and Communisis on artificial intelligence, the VMC conference promises a rewarding blend of knowledge, information and insight.

Professor Stephen Russell will give a talk on ‘Faking and Making in Fashion and Textiles’, sharing examples from Future Fashion Factory’s research and industry partners. Professor Ningtao Mao and Dr Sahar Arshi will also demonstrate some of their research, communicating the aesthetic and tactile properties of fabric without sending a physical sample.

The conference is free to attend but Register via the VMC website to reserve your ticket.

University staff and students can book using the Priority Code VIP LUU to ensure a place.


8 September
9:30 am - 4:00 pm


Creative Digital Industries


Leeds Beckett University: Rose Bowl
Portland Crescent
Leeds, LS1 3HB United Kingdom
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