Inside Future Fashion Factory: Digital Communication of Aesthetics

This event is open to Future Fashion Factory members only.

Some properties of fabrics and garments, such as handle, drape and fit, are difficult to communicate objectively. As a result, fabric swatches and sample garments are transported around fashion supply chains, while customers often return products purchased online.

Chaired by Professor Ningtao Mao, who leads Future Fashion Factory’s research in the communication of aesthetics, this webinar will explore the digital tools being created to accurately convey information about how fabrics look and feel. 

See some of these new technologies in action and find out how they can help to shorten product lead times, cut carbon emissions and reduce waste in fashion design and manufacturing.

Email contact@futurefashionfactory.org to receive the event invite.