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Fashion Marketing Symposium: The Changing Fashion Consumer

29 July @ 9:30 am - 4:00 pm

Fashion consumer behaviour is constantly evolving. This symposium, hosted by the University of Leeds School of Design, in partnership with FMCd and the Academy of Marketing, will present some of the latest research in fashion marketing, focusing on two of the key drivers of change in the industry: sustainability and digital technology.

Keynote speakers:

Kirsi Niinimäki: Associate Professor, Fashion Research, Aalto University

Kirsi’s research interest is in sustainable fashion and textile design, strategic sustainable design, circular economy and redirective design which leads to sustainable consumption.

Delia Vazquez: Senior Lecturer in Retail Marketing, University of Manchester

Delia’s current research Interests include the Fashion Online Selling Environment and Digital Marketing techniques used in fashion including blogging.

Read the full programme

Details

Date:
29 July
Time:
9:30 am - 4:00 pm
Website:
https://fashion-marketing-symposium.weebly.com/

Organiser

School of Design, University of Leeds
Website:
https://ahc.leeds.ac.uk/design

Venue

University of Leeds: School of Design
Clothworkers Central Building
Leeds, LS2 9JT United Kingdom
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Website:
https://ahc.leeds.ac.uk/design