Data-Driven Colour Design at the Virtual AI Summit

A Future Fashion Factory researcher presented exciting new research on data-driven design at last week’s London Virtual AI Summit

Stephen Westland, Professor of Colour Science and Technology at the University of Leeds, is leading Future Fashion Factory’s data-driven design research.  

His presentation on 2 September introduced attendees to new developments in data-driven colour design, aiming to gain new insight into colour meanings that can be harnessed by creative designers to develop the right product for the right customer at the right time, reducing waste in the process. 

The talk focused on Colourpedia, a project which is using machine learning and digital image analysis to generate a colour palette associated with any word in any language. This insight into the associations of colours in different communities can then be used by fashion designers to support their creative decisions. 

Watch Stephen’s presentation: 

The AI Summit brings together industry and researchers to share ideas and explore what AI really means in practice for business. 

This year’s online event attracted 17,000 attendees representing more than 5,000 businesses, who heard AI experts from companies such as Rolls Royce, Wells Fargo, Spotify and Google Cloud.